A Poet's Journey: Bringing Words to Life for a New Audience
From the written word to immersive visual stories.
The challenge
Galina Negruta has been writing poetry since her teenage years in her native country. Now living and working in Switzerland, she was encouraged by friends and family to share her work with the world and eventually publish two collections of poems.
The challenge was to take her poetry beyond the printed page, building an international presence in Italian and English and finding creative ways to connect with readers including people who might not normally pick up a book of poetry.
Project at a glance
The brief: Help a poet introduce her published work to an international audience and explore new ways to share her creativity.
My contribution: Bilingual website and social media content, creative video production and visual storytelling inspired by her poems.
The creative vision: Transform poetry into an experience through immersive videos and graphic poetry, bringing words, images and atmosphere together to make each poem feel like a little film.
Beyond poetry: We also explored how Galina's writing could reach new audiences through song lyrics, personalised poems for weddings and special occasions, and creative writing for advertising campaigns.
